NEW
Your commerce, connected
Your store.
Your store.
Your app.
One platform.
Launch a professional online store, add your own branded mobile app on an eligible plan, and run the whole business from one place.
- ✓ Your own website
- ✓ Your own app
- ✓ One merchant workspace
formandfield.store
⌕♡▱1
OBJECTS FOR SLOW LIVINGMake room
for ritual.
for ritual.
Thoughtful things for everyday living.
Explore the collection ↗
01 — THE STONEWARE EDIT
Considered objects. Made to stay.Free delivery over €80 · Thoughtfully packed
NEW ORDEROne more happy customerJust now
One brand, across every channelWEBSITE + APP + ADMIN
One connected commerce systemThe whole business,
The whole business,
moving together.
Your website and mobile app draw from the same catalog, customers and orders. One change in your workspace carries through the experience.
Meet your merchant workspaceeYour storeONE COMMERCE ENGINE
⌂ Website▧ Products
▤ Inventory↗ Orders
◈ Payments◎ Customers
▯ Your app⌁ Insights
A single source of truth, from first visit to fulfilled order.
LIVE STOREFRONT PREVIEWDESKTOP · MOBILE READY
formandfield.store / shop
A little something for your everyday ✳ Complimentary shipping over €80
⌕♡Bag (1)
THE OBJECTS EDIT · 2026Made to live
Made to live
with you.
Small details. Natural materials. A home that feels like yours.
Shop the collection ↗
Objects to keep closeView all ↗
NEW
01
Your storefront, ready for business.Responsive shopping, product discovery, cart and checkout.
The first place customers meet youA store that feels
A store that feels
like your brand.
Give customers a polished place to discover and buy. Shape the homepage, organize your catalog, and bring your visual identity into every detail.
- ✓Built for shoppingCollections, product details, cart and checkout.
- ✓Made to adaptResponsive layouts for phones, tablets and desktop.
- ✓Yours to shapeControl content, navigation, brand details and SEO.
A shopping app with your name on itYour store.
Find a plan with mobile app App builds and push notifications depend on your plan.
Your store.
In their pocket.
Give customers a dedicated iOS and Android app for your business: your name, your look, your catalog. It connects to the same products, customers and orders as your website.
● iOS● Android✓ Your brand
It belongs to your business.
This is your independent branded app, not a shared EREOO marketplace.
9:41●●● ▰
☰FORMA⌕ ♡
HOME, MADE PERSONALFind your
Shop now ↗
Find your
everyday ritual.
Shop now ↗
CURATED FOR YOUQuiet comforts
VIEW ALL ↗Forma lamp€148
Olive candle€44
F
FORMA
nowYour saved pieces are back in stock.
FYOUR BRAND
ON EVERY SCREEN
ON EVERY SCREEN
The engine behind the experienceRun the business
Run the business
from one workspace.
Products, promotions, orders, customers and fulfillment live together in a merchant admin built for the work behind every sale.
Store is liveM
DEMO STORE · LAST 30 DAYS
This month ⌄Your store at a glance
Sales over timeStore performance · sample workspace
Last 7 days ⌄€1.2k€800€400€0
Oct 01Oct 02Oct 03Oct 04Oct 05Oct 06Oct 07
Recent ordersKeep every sale moving
View all ↗JDJordan Davis#ER-2408 · 2 items€126.00Paid
APAlex Parker#ER-2407 · 1 item€68.00Packing
SKSam Kim#ER-2406 · 3 items€212.00Paid
▧ Catalog↗ Fulfillment✳ Content◉ Team access⌁ Analytics▯ Mobile app
Make the experience yoursYour brand, from
Your brand, from
first tap to checkout.
Shape the customer-facing details in your workspace: homepage content, menus, product imagery and app identity. Connect a custom domain when your plan includes it.
See your brand on mobileF
SavedStore appearanceForma Home · Settings
HOMEPAGE SECTIONSMake room for ritual.Thoughtful objects for everyday living
⠿Editorial heroVisible⌄
⠿Featured categoriesVisible⌄
⠿Featured productsVisible⌄
⠿Journal storiesHidden⌄
LIVE PREVIEWFORMA HOME
Make room for ritual.Thoughtful objects for everyday living✓ Storefront content✓ Menus & navigation✓ App identity
A clear path to launch
From idea to open for business.
Create your store
Set up your merchant workspace and business details.
Shape your brand
Organize your storefront content, menus and identity.
Add your products
Build the catalog customers will browse and buy.
Go live everywhere
Launch your website, then your branded app on an eligible plan.
One platform, plans that fit
Start with whatyour business needs.
Every plan gives you a professional storefront and a merchant workspace. Choose the level of catalog, team and mobile app capability that fits your next step.
Start sellingPLAN 01
Start
The essentials to launch an online store.
€9.99/ month
Plan highlights
- 25 products
- 1 staff user
- E-commerce website
- Orders & customers
- Payments & shipping
- Basic analytics
- Coupons / reviews / content
- Basic user management
MonthlyPLAN 02
Business
More capacity and tools for a growing store and team.
€29.99/ month
Plan highlights
- 250 products
- 5 staff users
- E-commerce website
- Orders & customers
- Payments & shipping
- Full analytics
- Coupons / reviews / content
- User management
Most PopularPLAN 03
Brand
A complete commerce plan for growing brands.
€69.99/ month
Plan highlights
- 2,500 products
- 15 staff users
- E-commerce website
- Orders & customers
- Payments & shipping
- Branded iOS + Android mobile app
- Push notifications
- Full analytics
- User management
MonthlyPLAN 04
Scale
Everything in Brand, with a larger catalog and team.
€119.99/ month
Plan highlights
- 5,000 products
- 30 staff users
- E-commerce website
- Orders & customers
- Payments & shipping
- Branded iOS + Android mobile app
- Push notifications
- Full analytics
- User management
- Priority support
Your branded mobile app is included with Business and other plans that list mobile access. See how it works
The useful detailsGood to know
Good to know
before you begin.
Clear answers about the store, the app and what your team gets.
Compare plansWhat is EREOO?+
EREOO is an all-in-one commerce platform for launching and operating your own online business. It brings your storefront, catalog, orders, customers and merchant workspace together.
Is the mobile app my own app?+
Yes. On eligible plans, each merchant can have an independent branded iOS and Android shopping app with its own identity, products and customer experience. It is not a shared marketplace app.
Do the website and mobile app share products and orders?+
They operate from the same commerce platform. Your catalog, customers and orders are managed together through your merchant workspace.
Which plan includes a branded app?+
Mobile app access is included with Business and any other plan whose features list mobile access. Compare the current plan details above for specifics.
Can I use my own domain and customize my store?+
You can shape your storefront content, navigation and brand identity in your workspace. Custom domains are available on plans that include the domain feature.
Make your next moveBring your whole
Bring your whole
commerce brand to life.
Your website, your products, your mobile app and the tools to run them.
Find your plan